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Eye of Dubai
Tourism & Hospitality | Monday 1 June, 2015 2:27 pm |
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The launch of Aptamil Junior’s ‘My Future Champion’ campaign

The ambition of every mother has always been to ensure that her toddler succeeds in everything that they do. "My Future Champion" toddler skill development challenge by Aptamil Junior is giving all mothers the opportunity to showcase their toddler's skills and reflect their role in this success.
Proud mothers are invited to show off their toddlers achievements and celebrate the part they’ve played in their success for a chance to win a year’s educational tuition along with weekly prizes in Mirdif City Center from May 21st – May 30th. ‘My Future Champion’ celebrates the personal milestones and achievements of each toddler as well as the important role that their mother has played in in this development. Mums and their toddlers (between 1 to 6 years of age) are invited to participate in six educational, hands-on challenges in the Aptamil Junior stand during this 10 day event.
These development challenges are: Fine Motor skills, Physical skills, Creative skills, Cognitive skills, Verbal skills and Interactive skills. Mums must simply visit the Aptamil Junior stand in Mirdif City Center located in the Central Galleria during this period, have their toddler participate in one or more of the developmental challenges in the stand, and upload a photo or video of their toddler completing a developmental challenge on the Facebook page, AptaAdvice, for a chance to win. All mothers who participate will receive gift bags of educational material and developmental toys to help further their toddler’s success.
In case a mother is unable to attend the event in Mirdif City Center, they still have the chance to enter from the comfort of their home by accessing the AptaAdvice facebook page and uploading a picture or a video of their toddler completing one out of the 6 developmental skills. The Facebook competition is running on the AptaAdvice Facebook page from April 19th – May 30th with each week focusing on a different developmental challenge. Although each toddler is unique and shines in their own individual way, developmental milestones are testament to their mother’s commitment and dedication to their toddler’s development.
Mums can get involved in three easy steps: Step one: Visit the AptaAdvice Facebook page, Step two: Select between 6 toddler skill development challenges, Step 3: Upload a photo or video of your toddler showing off their unique developmental skills in one or more categories. Mums who participate in more than three categories are entered in our Hall of Fame and have the opportunity to win the amazing educational grand prize of a one year tuition.

The challenge will culminate in a grand finale on the last day of the mall event, May 30th, where the winners will be announced and the grand education tuition prizes will be awarded.
Aptamil Junior has been pioneering research into the science of breast milk and its immune-boosting properties for over 80 years. Throughout this time is has acquired the knowledge and expertise to provide products which help support a toddler’s brain development, visual development, and immunity. However, a strong body and health mind is nothing without the love, dedication and encouragement that a mother provides, and Aptamil Junior is proud to support mums around the world in the vital work they do every single day.
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